TOMS in Town: Style your own TOMS and Charity Drive - a Grand Opening for the Good

29 October 2014


As TOMS gears towards thier grand opening of their Flagship store in IFC today, TOMS also launches their Style Your TOMS event. Style Your TOMS is where people come together to express themselves and help children in need by customizing their own blank, canvas TOMS shoes or eyewear case. 
TOMS One-for-One cause, for every pair of shoes they sell, a pair of shoes is given to an impoverished child. When Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. Benefactor countries in the past include Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, and the United States. 
Participants must purchase a pair of TOMS shoes or eyewear at the TOMS ifc flagship store and sign up for one of the Style Your TOMS session below, before Wednesday 29th October.
The two sessions are almost if not already full, but give the store a call to check for any openings. The two sessions are to be held with special guest artists Geneva Vanderzeil, resident artist since 2006 and Tyler Ramsey, DIY aficionado & Founder of 'A Pair and a Spare' on Wednesday 29th October.
4pm – 5:15pm: Geneva Vanderzeil
5:30pm – 6:45pm: Tyler Ramsey
Along with the opening of the flagship store at IFC, TOMS works with the Hong Kong Society for the Protection of Children to host a 4-day charity collection drive. The HKSPC has been focused and committed to provide and promote the care, education, and social development of children and families in partnership of the community. 
We have always loved TOMS but now we love them even more. Congrats on the Flagship store and looking forward to more GOOD from TOMS. [From, The Edge Team]

Shop 3092B, Podium Level 3
IFC Shopping Mall 
Central, Hong Kong