Five ways to boost your visibility on LinkedIn Search

20 July 2015

Turns out the size of your LinkedIn network and participation in LinkedIn Groups can significantly increase your visibility on the LinkedIn network.

1. When people search LinkedIn, the results are sorted by relevance, which takes into account the following:

  • 1st level connections with profiles that are 100% complete (or close to it) and have the most in-common connections/ shared groups, ranked in descending order
  • 1st level connections with the fewest in-common connections/ shared groups, ranked in descending order by profile completeness
  • 2nd level connections ranked in descending order by profile completeness
  • 3rd level connections ranked in descending order by profile completeness
  • Shared group members (outside of your network), ranked in descending order by profile completeness
  • Everyone else (those outside your network), ranked in descending order by profile completeness

2. Keywords in your name, headline, company name, job title and skills rank higher in the search results than keywords in other sections.

3. Using all fields and options available to you—like joining 50 LinkedIn groups—boosts your ranking.

4. Use a variety of keywords and terms in describing what you do and offer to show up in a variety of search results.

5. View LinkedIn search trends to see how many times you’ve shown up in search results and how many people have viewed your profile over the past three months—and then adjust your profile as needed.

For one-on-one coaching sessions or more information, contact Steve Bruce +852-3628-3821 or email stevebruce@sbconsulting.com.hk or of course on Linkedin.